Kikkoman Jingle Commercial

Kikkoman Teriyaki Marinade Jingle and Commercial from olley1980 on Vimeo.

Kikkoman asked creatives to create a jingle and video for their Teriyaki Marinade. Through crowd sourcing on the internet, Kikkoman received about 85 entries for this contest. I don’t know the results yet Roger Craig Jersey but you can see the criteria for the song and music video below. Kikkoman provided the creative brief detailing what they wanted to see and how entries would be judged. I decided to enter this contest because of my love for music and advertising. I called up my good friend Chris, and we came up with the idea to use a modern bluegrass sound. We figured every other entry would be doing some type of rap or pop song, which was true. We took a risk because bluegrass can be either loved or hated.

Roger Craig Authentic Jersey class=”brief-section__title”>Your mission
Create short (up to 60 seconds) music videos with an original song about the delicious, storied Kikkoman Teriyaki Marinade. Make it clever, fun, engaging and informative so listeners everywhere will understand why you love Kikkoman and how you use it. Whether it’s a rap, country tune, rock & roll ballad or an indie song, we want to see and hear your Marinade Serenade!

Here are a few tips to get you started:

  • How do you feel when you take a bite of Kikkoman infused flavor?
  • What kind of dishes do you use Kikkoman on and what are your favorites?
  • Why should others incorporate Kikkoman into their dishes?
Tone, Message, Call to Action:

  • Must adhere to all contest and Roger Craig Womens Jersey Kikkoman guidelines
  • Use the provided end slate for the final 5 seconds of your video at the end
  • Only submit original work, no stock music allowed
  • Provide all proper forms and clearances upon upload
  • Must include the following line in the jingle: Kikkoman Teriyaki Roger Craig Youth Jersey Marinade packs a flavor grenade! No alterations allowed Roger Craig Kids Jersey for the tagline.
Additional information
Awards Criteria:

  • 40% Creativity
  • 35% Connection to the brand
  • 25% Originality in use of product tagline
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